When academic e-learning projects are abandoning the ivory tower of higher education, this is not only changing their audience. The needs of corporate, government, and healthcare result in high demands on those e-learning system's and service's contents, structure, appearance and performance. There are key technologies supporting the step from academia into the wild. The case study of the DaMiT system's transformation from an academic project into an industry service is taken as a basis for discussions of particular technologies that allow for a new quality of media integration including high resolution offline video and online learner modeling as well as a new quality of service integration including adaptivity to context, learner progress and learning goals.